We here at Slow Burn Marketing love a breakthrough brand. We didn't expect to find one providing relief for victims of hurricane Irma. But it's there, and it's doing "super good..."
Brand focus is a brilliant thing. We argue that it is essential. And, we are huge fans on intense, laser focus--especially when it comes to the restaurant business. Single-item restaurants are fascinating. But there's a Chinese fast-casual chain with 6,000 stores that has just opened their first store in the United States. It sounds like they're having a challenge. What can the small-business brand learn from seemingly simple mistakes being made by an enormous Chinese brand opening up the Southern California market?
The alleged creator of a hugely successful national promotional campaign died this week--or did he? He died--but was he the creator? Maybe he was ultimately in charge of it. But it doesn't really matter--because his tenure at a top broadcasting network is reflective of successes and failures at every level--and provides a cautionary tale you can take with you into profitable small-business branding.
The Jewish bacon cure, insecurity, fear, megalomania--it's amazing what you can find behind a personal brand when you dig deep enough. The problem is, plenty of other potentially capable brands are derailed by fear and insecurity--when this brand proves that fear and insecurity can be worth millions.