Ask the internet. They'll tell ya, right? Crowd sourcing, focus grouping, asking ANYONE'S opinion without judiciously picking your subjects, and you will find a special kind of hellacious mayhem penetrates your branding and marketing.
Accidentally tuning into a Hot AC station left me listening to some whole new advertising--and providing a profitable lesson in branding and advertising for the small-business owner, especially if you're a dentist or oral surgeon. It also provides a valuable lesson in how your branding and subsequent Google ads might not be stacking up against the competition.