Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
Yes, it might sound crazy. but it's worth considering: What is your personal brand as a customer. And there may be no better place to examine the benefits of that than in the milieu of contemporary air travel.