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Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
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Jul 17, 2017

A recent solicitation by an internet radio provider was supposed to tell me four essential truths about advertising with internet audio. What it actually revealed was partial truth combined with possible ignorance. Technology changes. People remain the same. And to ignore the truths of history that continue to rule, you are making it harder to reach your customer and easier to waste money.

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