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Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
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May 2, 2017

The Pepsi Cola and Kendall Jenner fiasco has been dramatically upstaged by Heineken's "Worlds Apart" video, where strangers with opposing world views are forced to cooperate and have a conversation. So, what does this big-brand throw-down have to offer the small-business marketer? Quite a lot actually--especially when it comes to cashing in on emotional content. 

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