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Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
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Aug 28, 2017

Yes, everyone loves to say that "Consistency is the hobgoblin of small minds." But that is flat-out wrong. First of all, the quote is "A foolish consistency is the hobgoblin of small minds." And a purposeful, focused consistency is how runners win marathons, and how a brand can be profitable. BUT--what happens when your purposeful and focused consistency becomes split? What happens when you do two things really well?

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