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Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
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Jul 25, 2017

There are plenty of folks who will argue that to be competitive requires having merely a better product and an intellectual justification for the benefits. They are wrong, and this particular business category illustrates the power of emotional branding run amok--and making money. 

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