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Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
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Aug 23, 2017

When bean counters run the show, they often believe they know everything because they know all about the beans. The problem lies in the fact that a business is more than mere beans. And one bean counter know-it-all we recently encountered was a perfect example--but despite his flaws, he still has something going for him that many small-business entrepreneurs lack. 

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