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Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
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Jan 17, 2017

Last time, a fan from Romania asked how to brand a business--and says that many marketing experts tell small businesses they should not brand at all, but do only direct-response advertising. That makes us CRAZY, and we explain it away with the Football Branding Metaphor. We again recap what brand really is. Then, a quick and shiny example of how we begin branding a small business, and how you can also learn the secret steps to making magic happen.  

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